![]() Expedia has localised sites in over 40 different countries, making it one of the largest travel companies in the world. Expediaīased in Bellevue, Washington, Expedia has been around since 2001. The website has listings across over 200 countries. Headquartered in Amsterdam, is one of the largest and oldest OTAs for accommodations, including bed and breakfasts, self-catering apartments, and vacation rentals. Your guests have real-time access to multiple tools to make their booking easy and quick. By registering with an OTA, you also make it easier for your guests to choose a wide variety of your services from within a single portal. You also want to make the entire process easier for your guests. A chance to showcase your hotel rooms and amenities.īut it’s not all about you and your hotel.A chance to get quality guest reviews read by thousands of hotel seekers worldwide.Reduction in your online marketing expense since OTAs will advertise your hotel for you to attract more potential customers.More awareness which leads to more potential guests visiting your hotel’s website.Exposure to a vast audience (read, potential guests) from across the globe.When you list your hotel with one or more OTAs, you don’t simply get more guests and increased revenue. If your hotel is not listed on an OTA’s list of hotels, you lose out on several potential guests. It is estimated that by 2023, 700 million travellers will be booking their hotel rooms online. OTAs provide them with a wide array of options that they can choose, conveniently served to them from within a single portal. Instead of searching accommodation, flights and car rentals individually, they are more likely to seek this information from an OTA. Today, people expect to be handed information on a platter. That means they receive a commission after a guest, who has booked through their service, stays at your hotel. There are also ones that feature travel and holiday packages. Others provide a wide range of services like train, flight, cruise and tour bookings. Some OTAs offer specialised services, such as hotel bookings. What is an OTA?Īs the name suggests, an OTA is a web-based (online) marketplace. Here’s a look at what an Online Travel Agent or OTA is, why they are critical to your business, and a list of the most popular OTAs your potential guests are on today. If you are a hotelier looking to increase your hotel bookings, you can’t afford to ignore OTAs. One such popular indirect booking channel is the Online Travel Agent or OTA. While direct booking is still critical to your business (a customer calls your hotel directly to make a reservation, emails you, or visits the booking room service on your website), the popularity of indirect booking sites is on the rise. If you are a hotelier, you’ll know guests book into your hotel through multiple different channels.
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